There is a wide selection of choices to adding content to your custom pages. Here is a summary of your choices.
Basic Pages: Use the basic page option to dynamically display basic page content.
Blocks
Blog: Use the blog option to display select blog posts.
Calendar
Courses
Events: Use the event option to dynamically display event content.
Event Feeds
Existing Pages
Form Content
Image Galleries
News: Use the news option to dynamically display news content.
News Feeds
Node (token)
Page Content
People: Use this option to show lists of people affiliated with your department or subject matter.
Publications
Resource Links
Reusable Content
Timeline
Timeline Feeds
Title
Existing Node
Billboard
Simple Accordion
Full Width Image
Add Links
Add text
Add map
Add table
Add Video
Add submenu
Add content list
Add content item